SERVICES
EMAIL MARKETING
I will design tailored campaigns or analyze and refine your email flows to enhance communication, optimize engagement, and drive high-value, targeted traffic to your business.
PACKAGING
We offer custom package design services that combine creative concepts and brand strategy to craft unique, eye-catching packaging that resonates with your target audience.
LOGO DESIGN
I create custom logos tailored to your business, offering original designs that reflect your brand’s identity and meet your unique specifications.
SERVICES
LOGO DESIGN
I create custom logos tailored to your business, offering original designs that reflect your brand’s identity and meet your unique specifications.
PACKAGING
We offer custom package design services that combine creative concepts and brand strategy to craft unique, eye-catching packaging that resonates with your target audience.
EMAIL MARKETING
I will design tailored campaigns or analyze and refine your email flows to enhance communication, optimize engagement, and drive high-value, targeted traffic to your business.
DIGITAL PHOTOGRAPHY
I provide expert product and lifestyle photography services, creating visually compelling images that showcase your brand and tell your story with authenticity and style.
ILLUSTRATION
I offer custom hand-drawn to digital illustration services, transforming your ideas into unique, high-quality artwork that captures your vision with creativity and precision.
COPY WRITING
I specialize in tailoring written communications to complement visual content, ensuring a seamless and cohesive message that enhances your overall content creation strategy.
BODY GLOVE®
As a designer, I had the exciting opportunity to consult with the Body Glove license holders to create a line of beach cruisers that perfectly captured the essence of the California beach lifestyle. My goal was to design bikes that not only looked stylish but also resonated with the laid-back, sun-soaked vibe of coastal living. To achieve this, I incorporated distinctive elements like neoprene as chainstay protectors, a nod to Body Glove’s iconic material, offering both functionality and a seamless connection to the brand's legacy in surf and water sports. The result was a collection that combined the durability and comfort needed for beachside adventures with the timeless, cool aesthetic of
California’s surf culture.
BICYCLE PLUS
Designing assets for a local bike shop provided a unique opportunity to create a cohesive brand experience across a wide range of platforms, both digital and print. I was tasked with developing eye-catching designs for bicycle jerseys, water bottles, business cards, web pages, billboards, and more, ensuring that each piece reflected the shop’s identity and appealed to its diverse customer base. The challenge was to maintain a consistent visual language that worked across various formats while adapting to the unique needs of each. Whether designing vibrant graphics for jerseys or creating a user-friendly website, I focused on blending functionality with style to capture the spirit of cycling and the local community. The result was a comprehensive suite of assets that brought the bike shop’s brand to life in a variety of engaging and dynamic ways.
ARMOR ALL BIKE®
As the design lead for bringing Armor All’s bike line from concept to reality, I played a pivotal role in developing a comprehensive visual identity and product experience for their full line of bicycle lubricants and cleaners. My responsibilities included designing packaging, product displays, and exhibit materials, as well as creating a B2C website that seamlessly showcased the product line. I worked closely with the Armor All brand licensing team, managing all approvals to ensure brand consistency and alignment with Armor All’s established standards. Additionally, I coordinated and oversaw the product development process, collaborating with manufacturers and suppliers to ensure the final products met both design and functional specifications. The result was a cohesive, high-quality line of products that not only looked great on the shelf but also resonated with the biking community.
WREN SPORTS LLC®
Initially, I was brought in to create a logo for a new line of cycling products based on the owner’s name, "Wren." The client envisioned a logo that could be applied across a range of cycling products, and they wanted something that evoked the spirit of a sports team logo. Drawing inspiration from the graceful and undeniably adorable wren bird, I reimagined it with sharp angles and sleek lines, infusing it with speed and fierceness to reflect the aggressive, high-performance nature of the lightweight carbon fiber mountain biking racing products the line would feature. This logo became the foundation for the brand’s identity. From there, I expanded my role to design bicycle graphics and packaging, ensuring consistency across all visual elements, and also provided digital photography services to showcase the products in an online retail-ready format, preparing the entire line for e-commerce. The result was a dynamic and cohesive brand presence that truly captured the spirit of the products.
CONFLUENCE BREWING COMPANY®
FERRYMAN'S
For this year’s Stout Month release at Confluence Brewing, I had the opportunity to design a new ferryman illustration that’s reminiscent of those bold, graphic metalhead t-shirts we all know and love. I began with a hand-drawn sketch, channeling that raw, edgy vibe with intricate details and fierce energy. After digitalizing the artwork, I broke it down into components that would translate across multiple formats—22oz bottle labels, t-shirts, glassware imprints, tap handles, and more. The design evokes a dark, intense atmosphere, much like the classic metal designs, making it perfect for capturing the bold spirit of this stout release. The end result was a striking, almost otherworldly ferryman that feels like it belongs on a heavy metal album cover—giving the entire line a strong, rebellious identity.
CONFLUENCE BREWING COMPANY® FLANDERS STYLE
For the release of two Flanders-style ales featuring cherry and peach, I drew inspiration from the classic art of the 1820s, when Flemish ales were first gaining popularity. I designed intricate, vintage-style illustrations of cherries and peaches, reminiscent of the detailed botanical and fruit illustrations that were common in the works of renowned artists from that era. The goal was to capture the rich, traditional essence of these ales while giving them a modern, yet timeless, aesthetic. I then translated these designs onto 12oz can labels, ensuring the artwork was vibrant and detailed to stand out on shelves. Beyond the labels, I adapted the artwork for various promotional mediums, from social media posts to print materials, ensuring a cohesive and captivating visual identity for the beer release that honored its heritage while attracting a new generation of beer enthusiasts.
PUTCO®
NITRO LUX LED HEADLIGHTS
For this project, I was tasked with designing a logo and developing a complete branding package for a bright and powerful LED headlight under the Putco brand of LED products. I began by creating dynamic logo marks that conveyed the product’s strength, innovation, and cutting-edge technology. I then applied this logo across various touchpoints, including packaging, point-of-sale displays, flyers, and digital photography, ensuring a cohesive and impactful brand presence. To further support the product launch, I wrote compelling copy that highlighted its features and benefits, while also directing a short video that demonstrated both the product’s capabilities and a step-by-step installation process. This comprehensive approach not only communicated the power and reliability of the LED headlight but also provided customers with a seamless, informative experience from initial interest
to installation.
WHISKER SEEKER TACKLE®
CATFISH SPOOKS
In this project, I collaborated closely with our product development team to specify color patterns and ensure the product was manufactured to our exact standards. I played a key role in developing the packaging, ensuring it was visually appealing while reflecting the brand's identity and messaging. Alongside packaging, I wrote compelling copy that resonated with our target audience and communicated the product's key benefits effectively. I then set up the new product on our B2C platform, creating an engaging online shopping experience. To maximize product awareness, I also planned, designed, and implemented strategic email marketing and SMS campaigns. These efforts were aimed at driving interest, educating customers, and boosting sales, ultimately creating a cohesive, multi-channel marketing approach that helped elevate the product's presence and connect with consumers in meaningful ways.
WHISKER SEEKER TACKLE®
SEEKER 60 SERIES REELS
For the Whisker Seeker Tackle baitcast reels, I led the design of the logo, packaging, landing page, and infographics, creating a strong visual identity that reflected the reel's performance and precision. Working closely with the product development team, I helped specify the color patterns and key components required to build the reel, ensuring that the design not only looked great but also aligned with the product’s functional features. The logo was crafted to evoke strength and reliability, while the packaging highlighted the reel’s premium quality. On the landing page, I designed a clean, user-friendly layout that showcased the reel’s features, and I created detailed infographics to communicate its benefits clearly, making it easy for customers to understand what set the Whisker Seeker apart. The final design was a cohesive, polished presentation that effectively conveyed the reel’s advanced capabilities and helped drive consumer interest.
WHISKER SEEKER TACKLE®
APPAREL
A crucial part of any designer's role is ensuring that we stay on top of the latest and greatest gear. In this collection, you can see a range of essential items tailored specifically for fishermen, including hats, buffs, SPF shirts, and hoodies—everything you need to stay comfortable and protected during a long day on the water. Each piece is designed with functionality in mind, offering practical solutions like sun protection, breathability, and durability, all while maintaining a stylish, performance-oriented look. This collection is about blending cutting-edge design with the gear every fisherman needs to take on the elements.
WHISKER SEEKER TACKLE®
WATER PROOF TACKLE BOXES
For our waterproof tackle box, I once again worked closely with our manufacturer to ensure that the product specifications, materials, and design elements were accurately communicated. The key highlight of this project, however, was utilizing my studio photography skills to truly showcase the tackle box’s durability and functionality. I carefully captured detailed images that highlighted its waterproof features, secure compartments, and rugged design, ensuring that the product's benefits were immediately clear. These high-quality photos were then integrated into packaging, the landing page, and promotional materials, allowing customers to see the value of the tackle box in action. My photography played a crucial role in visually communicating its premium quality and reliability, helping to elevate the product's appeal and provide customers with a clear understanding of its
key advantages.
WHISKER SEEKER TACKLE®
PACKAGING
While each & every project at Whisker Seeker Tackle involved numerous touchpoints, from new product announcements, crafting automated messages for our CRM platform to shooting, directing, and editing instructional how-to videos, the common theme throughout was the commitment to updating the entire product line's packaging and creating a uniform, cohesive identity
across all designs. Whether designing packaging, digital assets, or promotional materials, we focused on delivering a consistent brand experience by incorporating key design elements, such as a matte, soft-touch finish where possible, subtle textures, and a vibrant orange accent that became a signature across all implementations. This approach helped solidify a unified visual identity that stood out on the shelf, while providing customers with a seamless and recognizable brand experience across all platforms and product lines.
WHISKER SEEKER TACKLE®
PACKAGING
While each & every project at Whisker Seeker Tackle involved numerous touchpoints, from new product announcements, crafting automated messages for our CRM platform to shooting, directing, and editing instructional how-to videos, the common theme throughout was the commitment to updating the entire product line's packaging and creating a uniform, cohesive identity
across all designs. Whether designing packaging, digital assets, or promotional materials, we focused on delivering a consistent brand experience by incorporating key design elements, such as a matte, soft-touch finish where possible, subtle textures, and a vibrant orange accent that became a signature across all implementations. This approach helped solidify a unified visual identity that stood out on the shelf, while providing customers with a seamless and recognizable brand experience across all platforms and product lines.
WHISKER SEEKER TACKLE®
PACKAGING
While each & every project at Whisker Seeker Tackle involved numerous touchpoints, from new product announcements, crafting automated messages for our CRM platform to shooting, directing, and editing instructional how-to videos, the common theme throughout was the commitment to updating the entire product line's packaging and creating a uniform, cohesive identity
across all designs. Whether designing packaging, digital assets, or promotional materials, we focused on delivering a consistent brand experience by incorporating key design elements, such as a matte, soft-touch finish where possible, subtle textures, and a vibrant orange accent that became a signature across all implementations. This approach helped solidify a unified visual identity that stood out on the shelf, while providing customers with a seamless and recognizable brand experience across all platforms and product lines.
ABOUT ME
Welcome to Josh Burhite Designs, where creativity meets precision. This portfolio showcases a diverse collection of graphic design work that blends innovative design concepts with strategic communication. With a focus on both aesthetic beauty and functional design, Josh Burhite brings a unique approach to every project. From brand identity and logo design to web graphics and print materials, each piece is crafted with the goal of making a lasting impact. Explore the gallery to discover a portfolio that reflects Josh's passion for design, attention to detail, and commitment to delivering work that truly resonates with clients. Whether you're looking for fresh branding, eye-catching visuals, or a custom design solution, Josh Burhite Designs is the place where great ideas come to life.